关于我们

J. Walter ThompsonSaudi Arabia

J. Walter Thompson KSA was founded in 1987 and is the oldest marketing communications brand in Saudi Arabia.

It forms part of the global J. Walter Thompson Agency, within the MEA network, which comprises 27 offices in 24 markets including: Amman, Baghdad, Bahrain, Beirut, Cairo, Casablanca, Damascus, Doha, Dubai, Jeddah, Kuwait, Riyadh, Tunis, Cape Town, Johannesburg, Lagos, Nairobi, Uganda and Tanzania.

J. Walter Thompson’s philosophy has been to build lasting brand relationships for more than 150 years. It empowers J. Walter Thompson KSA’s talented and results orientated employees, helping maintain our leading position in the Saudi market. With a holistic, channel agnostic approach to the marketing communication mix that places consumer insights at its core, and by building a diverse and inclusive culture, the agency is delivering innovative campaigns that are changing the face of advertising in the Kingdom.

Two fully-fledged offices in Riyadh and Jeddah work as one team providing integrated communication-based business solutions to J. Walter Thompson’s clients. We leverage strategic partnerships within the WPP group to the benefit of clients, their brands and businesses, and with our digital expertise and full understanding of the Saudi market place, J. Walter Thompson KSA is world-class.

Today, J. Walter Thompson KSA is ranked as the most awarded agency in the Kingdom at several prestigious advertising and effectiveness awards festivals:

In 2015, J. Walter Thompson brought the first Grand Prix for the KSA at Dubai Lynx & was crowned in 2015, 2016 & 2017 as the most awarded agency in KSA

In 2016, Loeries Awards, J. Walter Thompson brought another grand prix for KSA and was the most awarded agency in the Kingdom and the was placed 2nd in the MENA region

In 2015 & 2016, J. Walter Thompson was the most awarded agency in KSA at MENA Efffies awards.


* TMI using business name of J.Walter Thompson under license

服务与产品

创新、趋势与洞察

我们一直在探寻文化的转变,并努力将其转变为品牌的发展机会。

领域专长

公司自运营至今,已在众多行业积累了大量的市场营销经验,为客户提供独一无二的优势资源。 我们对众多领域均有所了解,包括政府、医疗、运动和零售等。

媒体

寻找最佳渠道,有效沟通受众,最大限度地利用这些渠道是有效宣传不可或缺的一部分。 通过仔细规划和买入,扩大品牌信息传递的维度。

品牌建设

通过建立品牌,帮助客户实现业务增长。 如有需要,寻求全球化的解决方案。又或是,就像人类的某一种情感一样,寻求至简专一的方案。 我们胸有成竹,稳步建设前沿品牌。 我们的存在就是要为企业在市场中导航,促进企业的长期发展。

内部通信

人们因文化而聚,而非企业。 如果公司上下理解、共享同一种文化,并身体力行,自然会吸引最顶尖的人才,而公司员工也自然会以主人翁的精神寻求创新,努力实现企业目标。 我们帮您塑造文化。

社交

在品牌和消费者之间搭建紧密联系。我们与社交平台紧密合作,客户在开发交互计划时能够享受到巨大的优势。 基于上述知识,我们从社交数据的角度开发社交策略,进行广告宣传,制作传播性强的内容,管理群体,估量成功的几率。

激活

我们将顾客与品牌紧密联系,采用优于一般互动的方式。 我们充分利用 VR(虚拟现实)、人工智能和交互式现场直播或 IOT(物联网)创新技术,打造浸入式体验。 我们的目标是,以一种激发行动、唤醒行动的方式将品牌与人们联系起来。

数字化转换

无论是改变现有的数字化策略,还是制定全新的未来计划,我们都致力于打造数字化品牌。 我们兼具创新、创造和分析能力,为客户解决问题,给客户的业务带来可量化的影响。

我们的网络

Future 100 Trends and Change to Watch in MENA

Authored by Mennah Ibrahim, MEA Director of the Innovation Group, the 2018 report is sliced into 10 main categories - Culture, Tech & Innovation, Travel & Hospitality, Brands & Marketing, Food & Drink, Beauty, Retail, Health, Lifestyle, and Luxury. Each trend in the Future 100 MENA Report is part of a growing phenomenon; that Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. With the universal nature of digital networks, the region is experiencing a significant move towards a post-hipster world, bringing a new spin on parenthood, money and lifestyle matters overall.

我们的客户

Al-Arabia
STC
HSBC
Flynas
Saudi Banks
Shell
Unilever
Emaar
Jarir
Ma'aden
Halwani Bros
Bahri
查看更多

行政领导

Camille Haddad
CEO KSA and Levant

Rayyan Aoun
Executive Creative Director KSA

Dana Alkutoubi
Head of Strategic Planning KSA

Husni Bekdash
Finance Director KSA

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