2017, 六月 星期一

The Annual Oscars of Advertising & Olympics of Creativity is Here #CannesLions2017

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Widely considered the world’s biggest stage for creativity in advertising, communication design, consumer technology and product innovations over the last few years, the 64th edition of the Cannes Lions festival hits the French Riviera all this week. May the best ideas win the elusive Grand Prix and coveted Gold Lions this year. Now how many of those will be of Indian origin is a week long wait and watch.

By Senthil Kumar, CCO of our India office, this content originally appeared in the Business Standard newspaper. 

The world’s best Creative Artists, Writers, Art Directors, Designers, Marketing Magicians, Communication Gurus, Film makers, Entertainers and Speakers are here from over a 100 countries to find out where the industry is heading and what ideas will shape our future. The Cannes Lion is recognized the world over as the ultimate creative accolade and a shining symbol of industry shaping work.

Last year, India won 04 Gold, 08 Silver, and 16 Bronze Lions, including 02 Glass Lions, 01Grand Prix and 'Healthcare Agency of the Year' award. India was awarded the Grand Prix in Glass Lions category for the second time in a row, but the biggest one of them all was 'Healthcare Agency of the Year' title for the Akali brothers from Medulla Communications.

India won across Health, Glass, Design, Creative Effectiveness, Promo & Activation, Film Craft, and Entertainment categories. This year seems to have begun well with Leo Burnett India being shortlisted among 35 chosen ideas in the Innovation Lions category. Will this idea win India’s first ever Innovation Lion on the world stage. It entirely depends on the kind of traction this idea gathers over the week and the presentations made by the team. Over a billion Indians will honk and root for the idea but how many jury members will is the big question. 

While we wait here are some sessions worth looking out for.

Don’t miss this year’s Cannes Debate, hosted by Sir Martin Sorrell, that focusses on the intersecting worlds of sport, cinema and marketing communications, sharing the stage with Ron Howard, Academy Award winning filmmaker and Robert Kraft, founder of The Kraft Group.

Collect Keynotes from legendary speakers like Ray Kurzweil (inventor, author & futurist), Simon le Bon (lead singer, Duran Duran), Helen Mirren (actor) and Lydia Polgreen (editor-in-chief, Huffington Post).

Meet Nobel peace prize winner and president of the Republic of Colombia Juan Manuel Santos, as he joins Weber Shandwick’s Jack Leslie to explore lessons learned from the Colombian civil war and resultant peace treaty, and give us lessons on how to tackle the world’s toughest brief – PEACE.

 Catch up with Oscar-winning star Dame Helen Mirren as she joins L’Oréal to deliberate redefining diversity. And Christine Lagarde, the managing director of the International Monetary Fund, who will join Maurice Lévy, chairman of Publicis Groupe, to ask whether Creativity can change the world ? 

And write this down; Don’t miss the Saatchi & Saatchi New Directors Showcase for anything. As for me I will be waking up early and catching the early birds view of this showcase of the newest brightest mindboggling directorial talent in the world. 

The week also includes China Day, a one-day programme of talks dedicated to Chinese innovation and creativity, which is scheduled for Tuesday 20 June. Wonder when we will have an INDIA DAY at The Mecca of Advertising. While I leave this to our senior most Indian legends to work out, and maybe next year we will see Indians make a mark at this festival in more ways than one, lets wish every Indian idea here the best of all our wishes for this year’s Lion Hunt.

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