2017, 六月 星期一

JWT Wins 50 Medals at the 2017 New York Festivals

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Every year the New York Festivals International Advertising Awards recognizes some of the best advertising in the world. In this year’s award show, we held a strong presence with fifty medals earned by eight of our global offices.

JWT New York took home two First Prize awards for their “Unsafety Check” campaign for Black Lives Matter in the Promotion of Peace & Human Rights and Digital: Social Media categories. The campaign also took home a Second Prize in the Social Media category.

As part of a week of action that began on Martin Luther King, Jr. Day and ended on Inauguration Day, we worked with Black Lives Matter to launch “Unsafety Check.”

The effort is a powerful twist on Facebook’s “Safety Check” feature which allows users near a major crisis to let their loved ones know that they’re safe, allowing Black users to mark themselves unsafe on social media for being Black in America. The app also involves non-Black users by offering them the chance to stand in solidarity with Black Americans and post messages of support.

“Tribeca ReActor,” also from JWT New York, received a Second Prize in Events & Stunts.

See campaign video below.

JWT Colombia took home two Second Prize awards for “LifeSaver Backpack."

 One in the Apparel, Footwear & Accessories category and another in the Healthcare Products & Services category.

We rounded out our Second Prize wins with one medal for JWT Costa Rica’s “The Second Scoreboard” and another for JWT Milan’s “Killer in Red.”

Directed by Oscar-winning director Paolo Sorrentino, the short film “Killer in Red” recounts the story of a young woman, her unfaithful husband and the bartender, played by actor Clive Owen, who turns her unhappy marriage into a love triangle.

It’s a classic, film noir inspired piece that can only have one ending.

See campaign video below.

In addition to our First and Second Prize accolades, over fourteen of our campaigns received Third Prize awards. Another twenty-eight were finalists.

Our international medalists and finalists brought home more Second and Third Prize wins than in 2016.

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