2018, 六月 星期二
JWT Milan Cannes First-Timers Share What They’re Looking Forward To
JWT Milan’s Account Manager, Luca Andreose, and Art Director Mattia Bogani are attending Cannes Lions for the first time this year. The pair shared what they’re most looking forward to at the festival and how attending may influence their work.
What are you most looking forward to at Cannes Lions?
Luca and Mattia: First of all, it’s our first time attending the Cannes Lions Festival. This means that we are looking forward to seeing everything. We’ll wake up early in the morning to avoid any risk of missing an interesting meeting or workshop. Throughout the day, we’ll take the opportunity to meet people and try to develop professional relationships with folks from across the globe. Although we are hoping to attend as many events as possible, we’re especially excited about these: The Power of Moving Experiences (Helo), New Directors' Showcase (Saatchi & Saatchi & MPC), Reimagining the Retail Experience (Apple), Creativity in the Age of Resistance (Spotify) and Hieroglyphics: Pre-Historic meets Post-Modern (GIPHY).
What work from the past year (both within and outside of the JWT network) inspires you most?
There’s a lot of great work from this year, and it’s never easy to narrow it down to just a few favorites. Nonetheless, we tried to select the most inspiring cases for us in this time period.
Drink Responsibly – Silver & Bronze, Promo Activation
We love this work because of the power of the idea. This is a classic example of what our creative directors like to say: “The budget doesn’t matter. If you have a strong idea, you can win.” And this campaign represents a great idea. Another strength lies in the media strategy behind it. We think that “Drink Responsibly” is a perfect balance between creativity and media, between craziness and strategy.
Ash to art – Entertainment, Social Attitude
We really loved this idea, because it has a positive social impact (because of this operation, the school is still open at the moment) and because it has a powerful branding strategy.
How do you think the experience of attending Cannes will influence your work?
At Cannes, we hope to take advantage of every insight, panel and contact made to get the most out of our experience. We’ll have the unique opportunity to meet a lot of creatives from all over the world. Cannes is a large creative hub where we can share our experiences and try to understand how the advertising industry is perceived by other young talents like us. Cannes will be a storm of insights and creativity for us – and we hope to recharge and come away with positive energies. Also, we’re pretty sure we’ll come back hungrier than before. This year, we’ll be part of the audience, and then next year, we’ll be able to share our ideas as part of the show!