2017, 十一月 星期二

J. Walter Thompson among Singapore's Top Ten Creative Agencies

Thedrum 2017 Sing Praise 2

J Walter Thompson

With more than 100 people offering a range of creative, digital and integrated campaign experience under its roof, JWT Singapore aims to create ‘idea-led value’ as the region’s ad industry grows.

“Singapore is now the major regional hub for multinational companies in Asia, and many global companies have placed their regional, or even global, brand leaders here to oversee and drive in the region. J Walter Thompson Singapore reflects the country’s role as a marketing hub. In addition to our domestic accounts, we hold many regional accounts and key global accounts, including Lux and Friso,” says general manager Guarav Lalwani.

Constantly looking to explore new creative formats, the Singapore agency last year unleashed its millennial workers to create JWT25 – a rapid ‘snackable’ content unit powered by producers, editors and filmmakers.

“We have made major headway this year in breaking down silos that have always existed in agencies and getting people with diverse backgrounds to work together more closely. So now engagement planners and data scientists work closely with our creative directors,” says Lalwani.

“Today, creativity isn’t just limited to advertising or content, it’s going beyond media and can be expressed through product innovations or new uses for existing technologies.”

In response to the challenge that parents believe learning is best done in a classroom, J Walter Thompson Singapore recently developed a film for Friso formula milk that is used across the region to shows its belief that ‘when you learn through experiences, you really learn’. The campaign has helped increase brand awareness in Indonesia and Hong Kong.

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