2018, 六月 星期一

Cannes 2018 Winners: Health & Wellness and Pharma

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After the first awards ceremony of Cannes week, we are proud to share that two of our campaigns are now winners in the Health & Wellness category.

In the OTC Applications subcategory, JWT Bangkok and Kleenex’s “Tiny Doll” earned a Gold and Silver Lion. “Tiny Doll” is a biographical short film chronicling the trials, tribulations and triumphs of MMA Champion Rika Ishige.

See the case study below.

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Our second win of the night was earned by JWT Colombia for “EasyAssistance”, which took home a Bronze Lion in the Health & Wellness and Tech subcategory. “EasyAssistance”, a campaign created for the Colombian Red Cross, gave taxi drivers in Bogotá first-aid training, and elevated the odds of victims being assisted after an accident.

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