Unicorns vs Haters Respect Zone
Cyberbullying has never been so omnipresent amongst teens on forums and blogs.
Respect Zone created a moderator which replaces insults posted on blogs and forums with kawaii emojis. Not only does this moderator stop cyberbullying directly, but it forces haters to self-moderate if they do not wish to look ridiculous online.
Once the offensive comments were replaced, the emojis themselves became promotors of the Respect Zone cause, by redirecting users through a clickable logo at the end of messages.
At the time of the campaign, insults were reduced by 100%, and traffic to the Respect Zone site increased by 175%.