Tribeca ReActor Tribeca Film Festival

概览

To celebrate the Tribeca Film Festival’s 15th year, J. Walter Thompson New York launched a first of its kind machine that brought the magic of movies to New Yorkers like never before.

The Tribeca Film Festival ReActor combined voice and facial recognition with motion technology to record people re-enacting notable scenes from beloved films. The ReActor then dropped participants’ best performances into the real movie scenes to create videos that can be shared online via social channels.

Placed at various locations across New York City, hundreds of New Yorkers tried their hand at acting in iconic scenes. The ReActor then judged participants’ performances and rewarded the highest scores with free tickets to the Festival. The innovative machine engaged participants with creativity and energy, truly emulating the the spirit of the Festival.

It’s the first machine to gamify acting. Using voice recognition, facial expression recognition and motion sensors combined with custom software, it not only drops players “into the movies”, it also scores them on their performances.

HOW IT WORKS

Players step up to the freestanding game kiosk, select a classic movie scene of their choice, then get a chance to reenact that scene.  

Using off-the-shelf technology combined with custom software, player performances are captured and scored, then placed into movie scenes in real time so they, along with the crowd, can watch their best takes live.  

The ReActor then automatically creates a video of the player’s performance and uploads it to Youtube for sharing. 

If a player gets a high enough score, he or she wins free tickets to the Tribeca Film Festival.

For the visual system, we integrated the logo into 15 notable sites spanning the boroughs of New York City to celebrate all 15 years of the festival. These notable buildings and structures were used to complete the logo, demonstrating how the city is truly at the heart of the Tribeca Film Festiva

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获奖荣誉

cannes award icon

2016 Cannes Lions

Promo & Activation / Bronze

cannes award icon

2016 Cannes Lions

Media / Silver

cannes award icon

2016 Cannes Lions

Cyber / Bronze

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2016 WPPed Cream Awards

Cyber / WPPed Cream Award

theOneShow award icon

2017 One Show

Interactive: Ambient / Immersive / Digital Installations / Bronze

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2017 One Show

Design: Branding / Brand Installations / Bronze

other award icon

2017 One Show

Responsive Environments: User Activation / Bronze

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