The Song of the Forest Tata Steel Limited
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As part of its Go Green initiative, Tata Tiscon partnered with J. Walter Thompson India to create “The Song of the Forest.”
The film celebrates the journey of Padma Shri Jadav Payeng, environmental activist and forestry worker, through a school play enacted by kids that makes a call for each one to plant a seed.
A thematic film to support Tata Tiscon's sustainability initiative across channels, documenting the acclaimed Jadav Payeng's journey through a different narration, leaving the audience with the clarion call#EACHONEPLANTONE