Take off with Airpoints Z Energy
Fuel consumers love rewards and Z Energy is the only fuel distributor to offer both Airpoints and Fly Buys. To increase salience of their partnership with Airpoints, JWT developed a simple and engaging spot to cut through retail clutter and reinject Z’s communications with their fun personality.
The ability to earn multiplied Airpoints rewards is explored via a lovable father’s hyperbolic efforts to fly his family to their holiday destination. To whether his efforts are successful is left to the imagination, though it’s left clear that there is an easier way to fly with Z and Airpoints.