Shape Your City Heineken
How did the world’s most international beer brand forge closer ties with the locals in Thailand? By giving the people an opportunity to shape their cities... just by sharing their ideas.
Heineken initiated a nationwide project that enabled Thais to transform 3 cities with 3 distinctive issues using 3 unique solutions. We created an online platform for people to contribute ideas on making their cities more enjoyable. Then we partnered with experts in each city to bring those ideas to life.
From Bangkok and Pattaya to Chiangmai, the SHAPE YOUR CITY initiative not only helped Heineken get closer to Thai consumers, but they became closer to the cities they love as well.