“Señales” Froneri Pirulo
Pirulo, J. Walter Thompson and the first (and terrifying) signs of adolescence.
J. Walter Thompson signs the new campaign of the iconic ice cream Pirulo, from Helados Nestlé. With this campaign, the brand changes its positioning and for the first time communicates to parents and not to their children. Under the concept "Unleash the Fun", invites adults to enjoy their children as much as possible while they are still children and reminds them that Pirulo is the best way to have fun together before they grow up. The spot, shot by Miguel Bueno (Garage Films), focuses on humor in that terrifying moment when parents discover the first signs of adolescence in their adorable sons and daughters.