More Than 70% Instituto AzMina

概览

In Brazil, women still earn, on average, only 70% of what men earn in the job market. And worst of all: a lot of them were not even aware of the fact. So, we found a way to let them know about the gender pay gap in an impactful, creative way - by using music as a means of protest.

We reproduced only 70% of the artists' songs on various audiovisual platforms. And we used the other 30% to protest against wage inequality, sending out a message to raise awareness of this reality.

获奖荣誉

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2017 Cannes Lions

Entertainment for Music / Silver

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2017 Cannes Lions

Radio - Use of Radio & Audio as a Medium / Bronze

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2017 Cannes Lions

Radio - Branded Content / Programming / Bronze

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2017 Cannes Lions

Radio - Use of Music / Bronze

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2017 Clio Music Awards

Social Good / Gold

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2017 Clio Music Awards

Integrated Campaign / Silver

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