NATURAL RITUAL Elancyl
Most woman doubt of the effectiveness of the anti-cellulite creams, because when they apply them, they expect to get results without altering their lifestyle.
Acknowledging this perception, ELANCYL, the leading brand of products in the category, made a bold statement: anti-cellulite products work best if applied for 28 days and followed by a healthy lifestyle.
But how to change the Portuguese habits in 28 days? Knowing that 95% of people complete a weight loss plan, if they have continued encouragement, the brand has developed a plan. A Natural Ritual which worked the three essential pillars in the fight against cellulite: diet, physical exercise and of course, beauty rituals.
In a ChatBot of its official Facebook page Messenger, it presented a 28-day plan with personalized suggestions, designed to the routines of each woman. It was thought to accompany each one in the achievement of the desired summer body.
Daily, during the 28 days of the plan, the Bot offered healthy suggestions and tips, that could easily be introduced into the user’s routines. Simultaneously the best ways of applying the brand’s products in different contexts and times of the day were presented.
In 3 months, Elancyl's #RitualNatural ChatBot was completed by more than 2,000 women, who had the company and motivation to achieve their summer goal.
With this differentiating digital project, the brand won Gold in health, hygiene and beauty categories, in 2017 Sapo Awards.
Prémios Sapo 2017
Saúde, Higiene e Beleza / Ouro