Campamento para Padres. Nestlé Extrafino
Nestlé Extrafino is one of the most beloved brands in Spain. A chocolate that for generations has been a symbol of childhood. It was essential to continue reinforcing that image, and do it in a way that connected with our main audience: the parents who took Nestlé Extrafino as children and now buy it for their children.
That is why we decided to create a place where those parents would stop acting like very formal adults, where they could reconnect with the childlike spirit that we all have inside, but that many have forgotten. That place was The Camp for Parents.
The campaign was well received. His spot, with almost 900,000 views only on Facebook, has been the most seen in the social networks of Chocolates Nestlé in 2017.
Best Awards 2018 (Feria de la Alimentación) - España
BEST SPOT / Bronce