關於我們

J. Walter ThompsonSydney

JWT is the brand that invented strategic planning, and we’re driven to generate ideas that deliver effectiveness. In our view, effectively engaging people has never been harder because they’re message fatigued and desensitised. At JWT our purpose is simple: be the Antidote to Indifference by creating experiences that make the indifferent feel, think and act differently. It influences everything we do including the way we work. At JWT Sydney our offices have no fixed desks, lots of break out rooms and plenty of areas for teams to collaborate; including a stunning roof top terrace!

服務及產品

建立品牌

我們透過建立品牌來推動客戶的業務,在需要的時候找出能適應全球性需求的解決方案,或只是一個簡單的人性情感。 我們有目標地建立創新性品牌,我們的存在是為了幫助客戶導航市場並推動長期的業務成長。

社交

在品牌與消費者之間建立穩固的關係,我們與社交平台夥伴密切的合作幫助我們在研發讓客戶獲得領先的互動計劃,更以此知識為奠基,我們使用社交媒體數據和情報來研發社交策略、執行促銷活動和分享有渲染力的內容、管理社群並衡量成果。

創新、最新趨勢和洞察

我們不斷研究文化的轉變並讓其成為品牌建立的機會。

分析

我們的內部分析部門專注於數據和技術的創新應用,以分享和激發新的行銷解決方案。 它提供一套定制的分析工具。

內部溝通

人們加入的是文化,不是公司。 在公司瞭解、實行並分享他們所有的文化時,它們自然就會吸引最棒的人才、並鼓舞和給予員工自立的機會,發展創新能力以達成其經營目標。 我們協助塑造文化。

數位轉型

無論是既有數位策略的轉型或為未來研發新計劃,我們致立於建立數位化的品牌,同時在創新、創意和分析的交叉點,我們解決問題,並為我們客戶的業務帶來可衡量的影響。

啟動

我們在消費者與品牌所做的連結已超越了傳統的互動模式,這些經驗是透過使用虛擬實鏡或人工智能,還有互動性的實況娛樂或物聯網的創新而成為可能,我們連結大眾與品牌的目標是吸引和促使他們採取行動。

資料

我們的內部研究單位 SONAR 開發並利用新的定量和定性研究技術來了解世界各地的文化、品牌和消費動機。

產業專長

在 J. Walter Thompson 我們已在各領域累積了許多市場經驗,能提供各戶獨特的優勢。 我們瞭解政府、健康、體育、音樂、零售和其他更多領域。

媒體

找出最能與您的聽眾交流的管道,透過這些管道使促銷活動得到最大的效果,且透過小心的計劃和購買,品牌可將其訊息所觸及的範圍最大化。

我們的網絡

Mirum

Mirum is a borderless agency of over 2,400 digital storytellers, technologists, makers and relentlessly curious minds. Across the globe, we are united by a love of making what’s next. Together, we blur the lines between strategy, creativity and technology to discover business and human motivations, and to create solutions that empower both. Ultimately, our approach puts clients and people at the center of everything we do. Because we believe that digital not only has the power to impact brands, but also create amazing human experiences. Mirum’s Sydney office offers end-to-end digital services, covering strategy, user experience, design, development and optimisation. With principles rooted in innovation, design, data, marketing and technology, we love what can happen when you mix strategy, creativity and technology to drive business transformation in a world of constantly evolving behaviors and expectations. We consider ourselves to be tech agnostic, and are fluent in most major, as well as many obscure, development frameworks including Sitecore, Wordpress, Magento, Drupal, Kentico and Xamarin. Globally, we have alliances with many of the technology and platform powerhouses, including Sitecore, Salesforce, Atlassian, Adobe, Google and InVision, and employ a diverse, multi-skilled team, fluent in all types of digital thinking and doing.

Colloquial

Colloquial is JWT’s specialist content marketing, digital and social media division. We turn brands into publishers, providing strategic, content-driven solutions that engage audiences, build brand awareness and drive conversion for our clients. We work closely with brands to identify how they can communicate more effectively with their audience, delivering end-to-end strategic content solutions that add tangible value. We work with our clients on everything from developing content and channel distribution plans, to production of a full range of content including articles, videos, and made-for-social pieces, to building content hubs and websites that form the centre of an integrated communication ecosystem, connecting clients with consumers and giving a distinct voice to their brand.

Grey Health Group

At greyhealth we’re driven to generate effective ideas that deliver positive and meaningful change. We are experts in health communications to both healthcare professionals and consumers. Working closely with our clients we develop strategies and ideas to create healthier brands through brand awareness, detail aids, digital and content, pharmacy engagement, TVCs, medical education, experiential and everything in between.

領導團隊

Paul Everson
Managing Director

Simon Langley
ECD Sydney & ANZ Creative Lead

Angela Morris
Executive Planning Director

Claire van Heyningen
General Manager, Mirum

James Hudson
Finance Director

BUILD: f0e357b |