關於我們

J. Walter ThompsonSaudi Arabia

J. Walter Thompson KSA was founded in 1987 and is the oldest marketing communications brand in Saudi Arabia.

It forms part of the global J. Walter Thompson Agency, within the MEA network, which comprises 27 offices in 24 markets including: Amman, Baghdad, Bahrain, Beirut, Cairo, Casablanca, Damascus, Doha, Dubai, Jeddah, Kuwait, Riyadh, Tunis, Cape Town, Johannesburg, Lagos, Nairobi, Uganda and Tanzania.

J. Walter Thompson’s philosophy has been to build lasting brand relationships for more than 150 years. It empowers J. Walter Thompson KSA’s talented and results orientated employees, helping maintain our leading position in the Saudi market. With a holistic, channel agnostic approach to the marketing communication mix that places consumer insights at its core, and by building a diverse and inclusive culture, the agency is delivering innovative campaigns that are changing the face of advertising in the Kingdom.

Two fully-fledged offices in Riyadh and Jeddah work as one team providing integrated communication-based business solutions to J. Walter Thompson’s clients. We leverage strategic partnerships within the WPP group to the benefit of clients, their brands and businesses, and with our digital expertise and full understanding of the Saudi market place, J. Walter Thompson KSA is world-class.

Today, J. Walter Thompson KSA is ranked as the most awarded agency in the Kingdom at several prestigious advertising and effectiveness awards festivals:

In 2015, J. Walter Thompson brought the first Grand Prix for the KSA at Dubai Lynx & was crowned in 2015, 2016 & 2017 as the most awarded agency in KSA

In 2016, Loeries Awards, J. Walter Thompson brought another grand prix for KSA and was the most awarded agency in the Kingdom and the was placed 2nd in the MENA region

In 2015 & 2016, J. Walter Thompson was the most awarded agency in KSA at MENA Efffies awards.


* TMI using business name of J.Walter Thompson under license

服務及產品

創新、最新趨勢和洞察

我們不斷研究文化的轉變並讓其成為品牌建立的機會。

產業專長

在 J. Walter Thompson 我們已在各領域累積了許多市場經驗,能提供各戶獨特的優勢。 我們瞭解政府、健康、體育、音樂、零售和其他更多領域。

媒體

找出最能與您的聽眾交流的管道,透過這些管道使促銷活動得到最大的效果,且透過小心的計劃和購買,品牌可將其訊息所觸及的範圍最大化。

建立品牌

我們透過建立品牌來推動客戶的業務,在需要的時候找出能適應全球性需求的解決方案,或只是一個簡單的人性情感。 我們有目標地建立創新性品牌,我們的存在是為了幫助客戶導航市場並推動長期的業務成長。

內部溝通

人們加入的是文化,不是公司。 在公司瞭解、實行並分享他們所有的文化時,它們自然就會吸引最棒的人才、並鼓舞和給予員工自立的機會,發展創新能力以達成其經營目標。 我們協助塑造文化。

社交

在品牌與消費者之間建立穩固的關係,我們與社交平台夥伴密切的合作幫助我們在研發讓客戶獲得領先的互動計劃,更以此知識為奠基,我們使用社交媒體數據和情報來研發社交策略、執行促銷活動和分享有渲染力的內容、管理社群並衡量成果。

啟動

我們在消費者與品牌所做的連結已超越了傳統的互動模式,這些經驗是透過使用虛擬實鏡或人工智能,還有互動性的實況娛樂或物聯網的創新而成為可能,我們連結大眾與品牌的目標是吸引和促使他們採取行動。

數位轉型

無論是既有數位策略的轉型或為未來研發新計劃,我們致立於建立數位化的品牌,同時在創新、創意和分析的交叉點,我們解決問題,並為我們客戶的業務帶來可衡量的影響。

我們的網絡

Future 100 Trends and Change to Watch in MENA

Authored by Mennah Ibrahim, MEA Director of the Innovation Group, the 2018 report is sliced into 10 main categories - Culture, Tech & Innovation, Travel & Hospitality, Brands & Marketing, Food & Drink, Beauty, Retail, Health, Lifestyle, and Luxury. Each trend in the Future 100 MENA Report is part of a growing phenomenon; that Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. With the universal nature of digital networks, the region is experiencing a significant move towards a post-hipster world, bringing a new spin on parenthood, money and lifestyle matters overall.

我們的客戶

Al-Arabia
STC
HSBC
Flynas
Saudi Banks
Shell
Unilever
Emaar
Jarir
Ma'aden
Halwani Bros
Bahri
查看更多

領導團隊

Camille Haddad
CEO KSA and Levant

Rayyan Aoun
Executive Creative Director KSA

Dana Alkutoubi
Head of Strategic Planning KSA

Husni Bekdash
Finance Director KSA

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