關於我們J. Walter ThompsonQatar
Since its launch in 2012, JWT Doha has made great strides in the Gulf market – not least through its groundbreaking work for QNB, the leading bank in the Middle East and Africa region. The agency portfolio has rapidly diversified to create a client-list that spans the retail, travel, hospitality, manufacturing, sports administration and not-for-profit sectors.
Young, ambitious and committed to pioneering solutions, the Doha team is particularly cosmopolitan – with a 35-strong team composed of more than 10 nationalities. It’s a diverse community drawn from a range of very different cultures, but it’s a mix that blends perfectly to take on the challenges of advertising and marketing in this region.
Future 100 Trends and Change to Watch in MENA
Authored by Mennah Ibrahim, MEA Director of the Innovation Group, the 2018 report is sliced into 10 main categories - Culture, Tech & Innovation, Travel & Hospitality, Brands & Marketing, Food & Drink, Beauty, Retail, Health, Lifestyle, and Luxury. Each trend in the Future 100 MENA Report is part of a growing phenomenon; that Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. With the universal nature of digital networks, the region is experiencing a significant move towards a post-hipster world, bringing a new spin on parenthood, money and lifestyle matters overall.