J. Walter Thompson in New Zealand is a full-service group of companies comprising JWT, digital specialists Heyday, and Copper Brand Experiences. So, whatever your brand or communications needs, we have the expertise to help you reimagine your future.
We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action. Our specialist team at Copper Brand Experiences work with some of the world's leading brands to ensure stronger relationships between brands and their consumers.
We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We build pioneering brands with purpose. We exist to help companies navigate the market, and drive long-term growth.
Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.
People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.
We have accumulated massive sector and market expertise throughout the J. Walter Thompson agency’s lifetime, giving our clients a unique advantage. We know government, retail, health, and a lot more.
Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.
For J. Walter Thompson Company in New Zealand, digital transformation occurs at all points of customer engagement. This requires platform development, through our specialist team at Heyday; digital communications development through our digital teams at J. Walter Thompson and Mindshare, and use of technology to bring brand activations alive, through our team at Copper.
We are always exploring cultural shifts and converting them into opportunities for brands. We harness both global insights through JWT Intelligence, and locally relevant studies from our planning team.
Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages. JWT Media, powered by Group M, leverages the specialist expertise of Mindshare, coupled with proprietary tools and software such as Xaxis, to ensure both efficiency and effectiveness.
Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.
Today, every business needs to be digital to thrive. This means understanding where to play, how to win and delivering on every detail. Heyday have built one of New Zealand’s most comprehensive digital teams to help your business do exactly that.
Copper boasts an enviable array of global and New Zealand clients including Vodafone, Goodman Fielder, ASB, Beam Suntory and BrewGroup. Foundation client, The Coca-Cola Company, has been with the agency for 13 years. We are proud to be working alongside Copper Brand Experience to extend our experiential and activation capabilities whilst providing a wealth of expertise that the Copper team bring to the table.
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