關於我們

J. Walter ThompsonMelbourne

To help clients respond to changing market dynamics quickly and affordably, J. Walter Thompson Melbourne has built an enviable set of in-house capabilities. Our dedicated studio space, complete with three edit suites, sound recording studio and team of production specialists, enables us to produce low cost on and off screen content (video and still). Our Shopper Marketing and Brand Activation specialists, woven through our client teams, ensure our insights and ideas are not just motivating to our clients’ consumers, but also to their trade customers. Our band of retail specialists (across Account Management, Creative and Production) are expert in partnering high-volume, fast turnaround clients; and our dedicated Social media unit is responsible for social strategy/community management as well as cost effective content creative and distribution.

This breadth of capability, combined with best in class strategic and creative expertise has seen us build strong, sustainable partnerships with the market’s biggest advertisers across Retail, FMCG, Public sector and Service sectors, helping them build some of Australia’s best known and fastest growing brands.

服務及產品

建立品牌

我們透過建立品牌來推動客戶的業務,在需要的時候找出能適應全球性需求的解決方案,或只是一個簡單的人性情感。 我們有目標地建立創新性品牌,我們的存在是為了幫助客戶導航市場並推動長期的業務成長。

數位轉型

無論是既有數位策略的轉型或為未來研發新計劃,我們致立於建立數位化的品牌,同時在創新、創意和分析的交叉點,我們解決問題,並為我們客戶的業務帶來可衡量的影響。

分析

我們的內部分析部門專注於數據和技術的創新應用,以分享和激發新的行銷解決方案。 它提供一套定制的分析工具。

社交

在品牌與消費者之間建立穩固的關係,我們與社交平台夥伴密切的合作幫助我們在研發讓客戶獲得領先的互動計劃,更以此知識為奠基,我們使用社交媒體數據和情報來研發社交策略、執行促銷活動和分享有渲染力的內容、管理社群並衡量成果。

啟動

我們在消費者與品牌所做的連結已超越了傳統的互動模式,這些經驗是透過使用虛擬實鏡或人工智能,還有互動性的實況娛樂或物聯網的創新而成為可能,我們連結大眾與品牌的目標是吸引和促使他們採取行動。

創新、最新趨勢和洞察

我們不斷研究文化的轉變並讓其成為品牌建立的機會。

我們的網絡

Cannery Productions

Cannery Productions is J. Walter Thompson Melbourne's wholly-owned flexible studio space catering for natural light, cyclorama and large format shooting space for screen content and stills. There are 3 dedicated motion editing suites and sound recording studio, supported by a team of specialists to partner and support agency teams and clients.

Webling

Webling is J Walter Thompson Group’s digital specialist agency, focusing on creating user experiences that better lives and grow businesses. The team at Webling take pride in solving complex problems with perfectly simple ideas, brought to life via truly useful, meticulously crafted and technically watertight solutions. Webling brings technical delivery confidence to the Group by combining their proprietary C.U.T. framework (Commercial Advantage, UX Excellence, Technical Innovation) with full-service digital capabilities including; UX and CX services, digital product design and development, CMS driven platforms, CRM and marketing automation, mobile solutions, new tech innovation and digital experiential activations.

Colloquial

Colloquial is JWT’s specialist content marketing, digital and social media division. We turn brands into publishers, providing strategic, content-driven solutions that engage audiences, build brand awareness and drive conversion for our clients. We work closely with brands to identify how they can communicate more effectively with their audience, delivering end-to-end strategic content solutions that add tangible value. We work with our clients on everything from developing content and channel distribution plans, to production of a full range of content including articles, videos, and made-for-social pieces, to building content hubs and websites that form the centre of an integrated communication ecosystem, connecting clients with consumers and giving a distinct voice to their brand.

我們的客戶

Treasury Wine Estates
Jetstar
RACV
Simplot
FORD
Shell
Mondelez
Harris Scarfe
Drummond Golf
Terry White Chemmart
Radio Rentals
Black Pepper
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領導團隊

Michael Godwin
Managing Director

Nick Muncaster
General Manager

Simon McCrudden
Head of Planning

Georgia Bruton
Managing Partner, Shopper

Mat Norton
Digital Business Director

BUILD: 3724459 |