2018, 11月 星期二
WPP MERGES JWT WITH WUNDERMAN TO CREATE NEW CREATIVE, DATA, AND TECHNOLOGY AGENCY BUILT TO INSPIRE GROWTH FOR ITS CLIENTS
The Wunderman Thompson agency will be distinctively positioned as a provider of end-to-end solutions—through creative, data, commerce, consulting, and technology services—at a global scale.
“Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding—creativity alongside deep expertise in technology, data, and commerce—in a single organisation. It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”
—Mark Read, CEO, WPP
The newly formed agency will be led by global CEO Mel Edwards, currently the global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become chairman of the new company.
Read more in The Economic Times.