2017, 8月 星期五

Vote for JWT Panels in SXSW 2018 PanelPicker

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SXSW has opened voting for its 2018 PanelPicker.   

The PanelPicker is a user-generated session proposal platform that allows the public to vote on which panel ideas make it to the stage.  

This year, our network has eight contenders in PanelPicker that you can vote for until Sunday, August 27. Just create an account and vote to help turn these panel proposals into a reality at SXSW 2018! 

Everyone is an Influencer

The Internet is the great democratizer. From citizen journalists to citizen celebrities, everyone is an influencer. In this panel, we’ll explore what it means to set trends, disseminate news and defy filter bubbles—and what that means for content creators, advertisers and audiences.

Hear from a rising YouTube celebrity, a CNN producer, and a professor of media studies on the responsibility we have as both content creators and consumers.

Speakers:

  • Sydney Busby, Content Supervisor, J. Walter Thompson
  • Andrew Iden, Producer, CNN
  • John Carroll, Assistant Professor, Mass Communication, Boston University
  • Jacqueline Cassell, Musician, Self Employed

Vote and find more details here

Foosball & Free Beer Don’t Make Workplace Culture

Whether you are a recently funded startup or you have been in business for years, your ability to drive growth will eventually be limited by the strength of your organization’s employer brand. Your reputation as an employer, and the value proposition you offer to your employees, need as much attention as the product and/or services that are worked to perfection.

Through macro trends and individual case studies, this session explores employer brand cultures and their company’s rise to the top.

Speakers:

  • Michael Savage, Director Employer Brand & Culture Transformation, J. Walter Thompson INSIDE

Vote and find more details here

Future of Digital Media: Marketing Automation

Digital marketing has so far worked in silos. Digital has given rise to multiple consumer touch points (social media, search, email, SMS, apps, website). However there are 2 key challenges that a brand encounters (a) Brands are not able to track consumer journey across all digital touch points and ensure consistent brand communication to different TGs (b) Ability to leverage consumer buying or browsing behaviour to personalise communication. Marketing Automation helps address these issues 

Speakers:

  • Hareesh Tibrewala, Joint CEO, Mirum India

Vote and find more details here

Gaming for the Greater Good

Gaming has woven its way into all areas of pop culture—sports, music, television—just to name a few. Additionally, we live in a world where social advocacy is becoming more and more important and the most significant way in which people are giving back. The gaming community is doing it right. Why wouldn’t brands want to be a part of that? Especially, since more than ever, consumers care about what brands are doing outside of their four walls to positively impact society.

Speakers:

  • Gabriela Benitez, Social Media Strategist, J. Walter Thompson
  • Anthony Danzi, SVP Client Strategy, Twitch
  • Anna Prosser, On-Camera Personality, Creative Producer, Video Games Professional., Twitch
  • David Chinnici, Managing Director, Senior Partner, Mindshare

Vote and find more details here

Identity Politics: Changing Corporate Branding

For companies today, communicating brand values is key. But with Americans divided along social, cultural and political lines, can brands express their identity without alienating half the public? As individuals “vote” their values with $$, they’re impacting corporate brands. And likewise, as corporate brands express their values to the public, inadvertently endorsing sides on divisive issues, they’re affecting consumer behavior.  

How can brands balance their values with consumer engagement?

Speakers:

  • Michael Savage, Director Employer Brand & Culture Transformation, J. Walter Thompson INSIDE
  • Marshall Lauck, President, J. Walter Thompson INSIDE
  • LaShonda Rahming, Executive Director, Talent Acquisition Infrastructure, Comcast

Vote and find more details here

It’s a Small World After A.I.

How do we use A.I. to leverage human intelligence and harness the collective knowledge of a global network? We’re surrounded by smart devices and machine learning tools to help organize our daily activities. So why should we step out of our smart cars and into our stupid cubicles? Enterprise apps are ubiquitous but cutting through the clutter of communication tools, forum discussions, and corporate intranets is increasingly difficult. JWT’s Pangaea project addresses each of these challenges.

Speakers:

  • Felipe Gomide, CTO Brazil, Mirum Agency
  • Pascal Kaufmann, Founder, Starmind Inc.
  • Mark Sylvester, CEO, introNetworks / JWT (Consultant)
  • Jessica Watson, Human Resources Project Manager, J. Walter Thompson

Vote and find more details here

Meet the Product Management Agency

Overseeing more tech than CIOs of the 90’s, CMOs need to overhaul if they are going to be successful brand builders. New skills are necessary for the agency & client launching the solutions like AI or Alexa skills. WPP leaders and clients applying these principles from fields like venture capitalists, digital shops & clients from Fortune 50 companies like Shell will share examples of shifting cultures away from traditional campaign mindsets to establish a new model, the Product Management Agency

Speakers:

  • Raqib Sheikh, Director of Brand Experience, JWT Atlanta
  • Jill Noble, Digital Marketing Manager, Shell
  • Dave Knox, Managing Director (WPP Ventures), CMO (Rockfish Digital), WPP Ventures & Rockfish
  • DJ Saul, Chief Marketing Officer & Managing Director, ISL

Vote and find more details here

Memerizing: How Local Memes Change the World

You’ve already seen a popular local meme on the internet, right? Possibly in a foreign language. At first you might not understand its meaning but, in a matter of days, it takes the world by storm. While the meme may have a context grown out of local culture, politics, society and education, it can easily fit for a wider audience.

Speakers:

  • Dascale Muller, Community Manager, Mirum

Vote and find more details here

People Who Got It Wrong

We’ve all made bad decisions, but what if your bad decision lost you millions of dollars or cost you fame and fortune? In this panel, we’ll talk to people who made bad decisions with the best of intentions. Angel investors who walked away from major players in the early years. Actors who walked away from career-making roles. In a world where error is unavoidable, how do we keep moving forward when quick decisions sometimes define us?

Speakers:

  • Kiera Wiatrak, Sr. Digital Strategist, J. Walter Thompson Atlanta

Vote and find more details here

Sound Medicine - Audio-Diagnostic and Telemedicine

New audio technologies are opening the door to new procedures, better diagnostic and more effective treatments in the medical field. They also contribute a great deal to the growing field of tele-medicine. Bongiovi Medical, a pioneering company in audio in medicine has partnered with ad agency J. Walter Thompson to spearhead breakthrough technologies and methods using sound to diagnose and treat patients more precisely and at a more cost effective than traditional methods.

Speakers:

  • Ben James, Managing Director of Creative Innovation, J. Walter Thompson New York
  • Joseph, Jr Butera, Managing Director, Bongiovi Family of Companies

Vote and find more details here

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