2017, 3月 星期三
JWT Philippines Unveils FilipinaNext Study
On Wednesday, March 8, International Women’s Day, JWT Philippines launched FilipinaNext. The study, designed to help the agency and its clients unlock the potential of “female capital,” dissects the unique behaviors, beliefs and wants of the modern Filipina.
Highlights from FilipinaNext include:
- 85% of Filipinas believe that there has never been a better time to be a woman
- 85% of Filipinas believe technology empowers them
- 47% of Filipinas see success as achieving a higher level of religious or spiritual awareness
- Only 27% of Filipinas experiences sexism at work on a regular basis, the lowest rating in the APAC region (APAC average: 42%)
To enrich the statistics derived from the FilipinaNext study, JWT Philippines hosted a forum for female leaders to share their own personal stories. Speakers included Issa Cabreira, SVP and Head of Consumer Mobile Marketing at Globe Telecom; Melissa Henson, SVP and CMO at Manulife Philippines; Tina Sabarre, Country Director, Retail for Johnson & Johnson Philippines; and Hidilyn Diaz, a Filipina weightlifting Silver medalist, among others.
Inspired by a stat from the study that revealed that 94% of Filipinas agree that it is important for women to step up as mentors for young women, JWT Philippines also announced the launch of pioneering women’s mentorship program called Babaelang (“babae” means woman in English). Much like JWT’s global Helen Lansdowne Resor Scholarship, the Babaelang scholarship will be offered to female college students. The selected students will be given the chance to work in the Manila office across disciplines like Account Management, Finance/Admin, Creatives, Strategic Planning, and Print Production.
Golda Roldan (pictured at far right), Managing Director at JWT Philippines, said, “By creating the proprietary research and sharing it in this forum of eminent women leaders and achievers, we hope to continuously deliver true insight into the progress of Filipina women and how Filipinas move ahead with the rest of the women in the world. We believe these are valuable findings that help us develop better creative ideas and pioneering services to our clients, helping their businesses better serve this audience.