2018, 4月 星期三
J. Walter Thompson China wins multiple new accounts
SHANGHAI & BEIJING, 16 MARCH, 2018 – J. Walter Thompson China has won a number of new accounts following a strengthening of its digital creative capabilities.
In March 2018, J. Walter Thompson China, comprising both Shanghai and Beijing offices, has had significant wins following competitive reviews. The wins show significant momentum and also help speed up the company’s transformation into a better known integrated advertising agency.
JWT China will be responsible for MengNiu, Dicos, NetEase, Skechers, Healthy Care and Oriental YuHong Waterproof Technology’s creative strategy , leading integrated branding and digital social media campaigns for their new product launches and more.
The wins follow J. Walter Thompson China having started the year with several key personnel appointments, including Polo Wu (Head of Digital, JWT China), David Chee (Digital ECD), Leo Liu (Digital ECD) and Jason Wu (Business Unit GM), boosting the company’s skills in digital, creative and integrated branding.
Carter Chow, CEO of JWT China, said “We are delighted to serve them within our integration and expertise in creative, strategy approach and digital.”
Jason Liu, deputy general manager at brand marketing department of Dicos, said they are impressed by JWT’s service, especially in understanding consumer’s needs and enhancing brand recognition, “We look forward to this partnership with JWT to satisfy our brand’s needs, and are more than excited to see the new work coming out soon.”
ABOUT J. WALTER THOMPSON
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company includes several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.
J. Walter Thompson opened its first office in the Asia in 1929, and employs over 3,800 people in 53 offices across 18 countries in the region.
For more information, please visit www.jwt.com and follow us @JWT_Worldwide and @JWTAsiaPacific.
Asia Pacific Director of Corporate Communications
+65 9889 8824