2018, 5月 星期三

Cannes Contenders 2018: Week 4

Be Funky Collage

This week, our Cannes Contenders are acknowledging generational differences, shifting gender-roles and changing the conversation.

Here are six pieces from our offices in Delhi, San Juan, London, Milan, Bangkok and Taipei.

Experienced Voices

As people age, they may feel like their voices aren’t being heard. Society starts to overlook the older generation, with the mindset that they may not have a relevant perspective on many issues. Triple-S Advantage decided to help this demographic be heard by creating the first Puerto Rican reality...

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The Hero Dad

The Hero Dad; a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework. With this gender-stereotype-switch, Indesit launches its new integrated...

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The Humanity Test

A reCAPTCHA that didn’t just test if you’re human, it tested your humanity.Every day, 39,000 girls are being forced into child marriages.  Humanity is failing these girls. This includes every one of us who turn a blind-eye and treats the issue like it is someone else’s problem.That’s where The...

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長不大的弟弟

全國電子希望成為一個探討家人關係的品牌,鼓勵人們珍惜家人之間的關係。因為當人們懂得對家人感謝時,家電產品就有機會變成一份禮物,表達對家人的感激之情。 全國電子發現,超過60%的台灣家庭是雙薪家庭。由於父母忙於工作,兄弟姐妹必須更緊密地生活在一起,彼此間摩擦的機會變得更多。沒有人天生就能扮演好兄弟姐妹的角色,當許多兄弟姐妹長大、經歷更多生活歷練後,他們才會開始看見家人的重要性,並開始學習成為彼此最好的家人。...

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Hair Talk

Like thousands of girls in Thailand and across the world, Rock was born in a man’s body. Sunsilk tells her life story from the point of view of her hair. Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is. The film was starred and...

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The Message In A Bottle & The Sound Of Water

Himalayan Sparkling, India’s first premium mineral sparkling water, introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of the wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a...

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