2018, 6月 星期二
Cannes 2018 Winners: Outdoor, Mobile, Design, Radio & Audio and Print & Publishing
After tonight’s ceremony, which awarded Lions in the Outdoor, Mobile, Design, Radio & Audio, and Print & Publishing categories, we are proud to announce that we have added two Lions and seven shortlists to our Cannes Lions tally.
In the Outdoor category, JWT Casablanca earned a Bronze Lion for its “Break the speed” street campaign (shown above). This win marks the first Lion ever to be received by an agency in Morocco. The campaign captures an individual’s moment to take a break, even within the speeding timeline of everyday occurrences.
Our second Bronze Lion went to JWT Puerto Rico for “Daddy Yankee vs. Breast Cancer” in the Radio category. Daddy Yankee, the award-winning rapper, interviewed cancer patients in order to capture how they feel and give a voice to their anger.
See below for the case study.