2018, 6月 星期一
Cannes 2018 Winners: Health & Wellness and Pharma
After the first awards ceremony of Cannes week, we are proud to share that two of our campaigns are now winners in the Health & Wellness category.
In the OTC Applications subcategory, JWT Bangkok and Kleenex’s “Tiny Doll” earned a Gold and Silver Lion. “Tiny Doll” is a biographical short film chronicling the trials, tribulations and triumphs of MMA Champion Rika Ishige.
See the case study below.
Our second win of the night was earned by JWT Colombia for “EasyAssistance”, which took home a Bronze Lion in the Health & Wellness and Tech subcategory. “EasyAssistance”, a campaign created for the Colombian Red Cross, gave taxi drivers in Bogotá first-aid training, and elevated the odds of victims being assisted after an accident.