2018, 6月 星期四
Cannes 2018 Winners: Creative Data, Innovation, Product Design, Social & Influencer, PR, Direct, Media
Following tonight’s award ceremony for Creative Data, Innovation, Product Design, Social & Influencer, PR, Direct and Media, we are proud to announce that we’ve added nine Lions and twenty shortlists to our Cannes 2018 tally.
Our biggest award-winner of the night, JWT Amsterdam and Opel’s “Pay with Views” campaign, received a total of four Lions across the PR and Direct categories – one Gold, one Silver and two Bronze. They received a Gold in the Innovative Use of Social Media subcategory, a Silver in the Launch/Re-Launch subcategory, one Bronze in the Co-Creation & User-Generated Content subcategory, and another Bronze in the Use of Social Platforms subcategory.
This campaign turned YouTube views into currency, promoting Opel’s Online Edition by rewarding individuals who received a certain number of YouTube views with a new car.
See the case study below.
In the Media category, JWT Brazil and Kit Kat’s “Delayed Flight Break Machine” received one Silver Lion and one Bronze Lion. They received one Silver in the Use of Real-Time Data subcategory, and one Bronze in the Use of Ambient Media: Large Scale subcategory.
Also in the Media category, JWT Bangkok received a Bronze Lion for “Home Is Not a Boxing Ring,” a campaign designed to raise awareness of domestic violence in Thailand.
Lastly, JWT Paris’ “Forbidden Stories” campaign and JWT Argentina’s “Spotted” campaign both received Bronze Lions in the PR category.
Congratulations to all our winners from across the network!