2017, 6月 星期三
Cannes 2017 Winners: Media, Design, Entertainment and Music
After tonight’s ceremony, which awarded the best work across Product Design, Design, Media, Entertainment and Entertainment Lions for Music, we’ve added seven medals to our tally this week: two Gold, two Silver and three Bronze Lions.
JWT Bogota’s “Equality Signs” for Nike took home a Gold Lion in Media. The campaign was designed to promote gender equality by changing urban street signs that only featured male images.
We earned our second Gold Lion – this time in Entertainment – for JWT London's "Ash to Art," a project that turned a tragic fire into an opportunity to rebuild and renew.
JWT London also landed a Silver in the Music category for "Break the Routine." The campaign, created to raise awareness about domestic abuse, was backed by a haunting original composition by Ellie Goulding.
JWT Brazil also took home a Silver Lion in Music for “More than70%.” In Brazil, women earn, on average, only 70% of what men make. So, we invited three of the biggest singers in Brazil to question the pay gap. During the campaign, their songs played only 70% of their duration. This experience happened in different audiovisual entertainment platforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.