Website Garage Project
Garage Project needed an online presence that matched their ethos and the Garage Project experience.
Our focus was to make the website experience as rich as possible, while reducing barriers to purchase. The key was striking a balance between a dynamic, engaging experience and a stripped back, intuitive user flow.
We started by removing as many barriers to purchase as possible, reducing the number of clicks from homepage to ‘add to cart’ from 7 to 2. Graphic interface elements were carefully considered, lightweight, and designed to stay out of the way of the shopping experience.
We also wanted to champion the unique personalities of Garage Project beer. In order to reflect this we designed a simple template system that used the diverse product artwork as a background to ensure each page represented the personality of each product.