Shine Up Sofy
Post-95 girls represent the epitome of our digital generation. Sofy recognizes that for them, social recognition boasts self-confidence. To build the brand up as young and relatable, Sofy composed a post-95 theme song: SHINE-UP, featuring their newest spokesperson - popular actress Guan Xiaotong. Through this digital platform, young girls were given the opportunity to showcase their social presence through a more meaningful way.