Parkinson's Makes Simple Hard Parkinson's
One person is diagnosed with Parkinson’s Disease every hour of every day in Australia. Yet awareness and research funding for this debilitating condition are almost non-existent.
Our objective was to raise awareness about the severity of Parkinson’s Disease and to generate donations for Parkinson’s NSW.
We needed to drive home the terrible reality of Parkinson’s: that it’s more than “just the shakes”, that it’s not just an “old person’s disease”, and that there is no cure.
The print executions highlight the challenges that Parkinson's sufferers face on a day to day basis - Parkinson's makes simple hard.