"L'mtawar" The In people! Société General
Société Générale partnered with Hit Radio, the youngsters' favorite radio station in order to launch and promote its bank cards SO-HIT. These cards offer its users unique banking and non-banking privileges that meet their individual needs, tastes and mindset.
To make this more interesting and consistent with the youngsters' interests, Société Générale even launched its very own web series with humorous episodes that show the difference between those who have the SO-HIT card, and therefore are "l'mtawer" ones and those who don't.