Catalogue Launch IKEA


Out of the house I have to be a ninja, trendy, a fashionista, a gin lover, a hipster, easy-going, cultural, sculpted, well-travelled, always partying and artistic – all at the same time. Luckily at home, I only have to be me. 

To take a break from the expectations, rules and conventions of modern life, there’s no better place in the world than our homes. Because the IKEA catalogue comes full of ideas, solutions and inspiration to make everyone’s home a place of absolute freedom, this campaign explores the home as a refuge from the obligations and “roles” that we must all play for the rest of the day. 

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