Egyptian Absurdity SWVL
Egyptian streets are chaotic, traffic problems are a nightmare, and while public transportation puts less cars on the streets, they are dangerous, over-crowded, and unreliable. People witness everyday absurd ways to transport people, animals, or even furniture. They have become too accustomed and disorder has become the norm. As a result, SWVL being a consumer-centric reinvented public transportation in Egypt, became a logical solution in consumer minds.