Edible Business Card Boecker

概覽

In the UAE, business cards slipped under apartment doors are a common type of communication. Unfortunately so are cockroaches. So when pest control company Boecker wanted an innovative, low-cost way to get-through in a crowded market, we found a unique way to bring the two together. We created a business card that could identify if your apartment had a pest problem. We used edible ink on the card, so that cockroaches would eat away the ink to reveal our message.We targeted & distributed cards within towers known as ‘pest hotspots’. Here we had an 11% response rate – 9% higher than with normal business cards in the market.

獎項

dAd award icon

2015 D&AD

Direct

dAd award icon

2015 D&AD

Direct / Wood Pencil

BUILD: 41d2ab5 |