Cost Kinokuniya


Kīnokuniya, the biggest bookstore in Dubai, wanted to communicate their cheap prices, so we came up with a four-piece radio campaign reminding people how cheap they are buying their books, compared to the actual price their authors had to pay for having written them. To do so, we used the stories of four different authors who, after publishing their work, were persecuted and some even murdered as a consequence.


dubaiLynx award icon

2017 Dubai Lynx

Radio / Grand Prix

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