Confident In My Own Skin MoleMap

Molemap 3 Still

概覽

Skin cancer is a pretty big deal in this part of the world. Kiwis are suffering from undiagnosed melanoma far too often. MoleMap is New Zealand’s best defence, providing a comprehensive map of existing moles, and expert dermatologist consultation for any potential melanoma.

JWT created a new positioning and creative platform for MoleMap, changing their communications from a fear-based focus on the unknown, to a positive emotional promise that comes from knowing you’re in good skin health.

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