HOUSTON, Nov. 6, 2012 — Pennzoil and Quaker State announced today that they have named JWT Atlanta agency of record. Effective immediately, JWT will be leading brand strategy and creative development for both the Pennzoil and Quaker State brands in North America.
“JWT's strong global network and global efficiencies, combined with best-in-class teams in Atlanta, Houston, New York and London, made for an incredibly compelling offering,” said Chris Hayek, Director of Global Brand Management for Shell Lubricants. “The team demonstrated impressive strategic insight and true passion for our brand.”
“Shell is a very important global client for us and we are honored to grow the relationship by adding Pennzoil and Quaker State to our roster,” said Bob Jeffrey, Worldwide Chairman and CEO, JWT. “This effort was one of the purest examples of how seamlessly JWT’s global and local teams work together to deliver best-in-class solutions for our clients.”
JWT Atlanta will be leading brand planning, brand strategy, social strategy and execution, creative development and production for both clients. New campaigns for both brands are slated for 2013.
“JWT Atlanta is energized to have these two amazing clients as a part of the agency,” said Perry Fair, Chief Creative Officer, JWT Atlanta. “They are both iconic brands with a rich heritage, and we are looking forward to a long and innovative partnership.”
The appointment expands the relationship between Royal Dutch Shell PLC, Pennzoil’s parent company, and JWT. The global Shell business, which includes Shell corporate advertising and Shell fuels and lubricants, is handled by JWT London, with JWT Houston handling Shell fuels and lubricants in North America. JWT Atlanta is also the agency of record for Jiffy Lube.
Media services for Pennzoil continue to be handled by MediaCom and were not part of the review.
At Pennzoil, we're car people. We love cars and the role they play in our lives. Some of our most cherished memories are made possible by cars. That's why we tirelessly pursue the latest advances in oil technology to provide car lovers just like us with state-of-the-art motor oils that can help keep engines running strong for a long, long time. At Pennzoil, motor oil is our passion, but cars are our way of life. Long love cars.
Pennzoil® is the most trusted motor oil brand in America.* Each Pennzoil motor oil is formulated with special Active Cleansing Agents™ that not only help prevent sludge, but also clean out existing sludge. The full line of Pennzoil quality products includes Pennzoil Ultra™ motor oil with Hyper Cleansing Technology™, Pennzoil Platinum® Full Synthetic motor oil, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.Pennzoil.com.
*Based on a survey of licensed drivers conducted by a leading research firm January 2005–December 2010.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to the companies of Royal Dutch Shell PLC that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content for brands such as Johnson & Johnson, Diageo’s Smirnoff, Macy’s, Ford and HSBC and has forged deep relationships with clients, including Bayer, Bloomberg, Cadbury, DTC, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT embraces a “worldmade” philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT’s parent company is WPP. For more information, please visit http://www.jwt.com and follow us @JWT_Worldwide.
Anaka Kobzev Amy Crouse
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