Worldwide Director of the Innovation Group / J. Walter Thompson Company
Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, J. Walter Thompson’s in-house futures and innovation think tank. She leads The Innovation … READ MORE
UNDERSTANDING TRANSGENDER INCLUSIVITY IN ADVERTISING / J. Walter Thompson Worldwide
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson … READ MORE
Cocktails and Canapés: J. Walter Thompson Explored the Future of Food and Drink in Its Latest Trend Report / J. Walter Thompson Worldwide
The Innovation Group, the innovation and futurism unit of J. Walter Thompson Intelligence, reveals the future of food and drink in its latest trend report. As the pace of innovation … READ MORE
The Future 100: Trends and Change to Watch in 2015 / J. Walter Thompson Worldwide
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty - just a few items from our Future 100 list of what’s next in the year ahead.The Future 100 connects the dots between … READ MORE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more … READ MORE
+1 212 210 7000
New Natural: THE NEXT GENERATION CONSCIOUS CONSUMERISM / J. Walter Thompson Worldwide
Natural is back—from ingredients to messaging, brands are creating new products that draw on nature and natural processes to connect with anxious consumers. The Innovation Group, … READ MORE
J. Walter Thompson’s Innovation Group has launched "Women, Next," a report that confronts a popular critique from female consumers who say brands have not adjusted their messaging to accommodate the...
A timely new study from our SONAR research unit finds that brand ads that follow political ads are perceived as less effective and less appealing. #Election2016 - Political Advertising Could Be...