There are over 12,000 people in Singapore trained by the Red Cross in First Aid who could offer assistance before the ambulance arrives – so JWT created Rapid Rescue to help the Red Cross leverage that talent pool.
Everyone who signs up can send an SOS to receive help with just one tap. Certified first-aiders near to the victim receive an alert, and a map of the nearest route to the victim. If no first-aider is within the vicinity, the app automatically calls the nearest ambulance.
The app was launched last year on World First Aid Day, by Singapore’s Minister Of State, Madam Halimah Yacob. Within the first month, it was downloaded 44,000 times.
“This recognition by the Effies means so much to us. We’ve been honoured for our creative work at many award shows this year, and it’s fantastic to see that great ideas are effective too,” said Frank Bauer, CEO of JWT Singapore.
JWT Singapore won two Gold Clios for Rapid Rescue earlier this year, and was named Creative Agency of the Year (Bronze), and Direct Marketing Agency of the Year (Gold) in May by a panel of judges comprised entirely of client marketers at Marketing Magazine’s annual award show. The agency also won two Silvers for work on Lux, at Adfest in March, as well as a Gold and two Silver medals for Rapid Rescue.
“It’s ideas like these that make us realise the power of creativity,” said Valerie Cheng, Chief Creative Officer at JWT Singapore. “When put to good use, we can truly make a meaningful impact.”
More about JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to today, developing award-winning branded content. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Bloomberg, Brand USA, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others.
JWT opened its first offices in Asia Pacific in 1929, and today has more than 3,000 employees spread across 18 countries in the region.
JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
Asia Pacific Director of Corporate Communications