18 сент., 2017
Week of сентября 18, 2017
The retail sector has changed dramatically in the last year since The Innovation Group launched their Frontier(less) Retail report in partnership with global retail bible Women’s Wear Daily (WWD). In their second report, Transcendent Retail, further explores how brands are becoming sentient and how commerce can happen anywhere, with no need for cash registers, staff or postal addresses.
As retailers adjust to a mobile-first world, technology is accelerating the pace of channel change. Consumers are entering an era of intuitive retail, where commerce is spoken and may soon be worn in clothing, or embedded into bodies. Transcendent Retail aims to help brands understand what the future of shopping in an immersive, mixed-reality era will mean for consumers.
Download the full report here.
Q&A with Chen May Yee, APAC Director of The Innovation Group
A seasoned journalist, Chen will head JWT Intelligence’s APAC operations from the emerging hotspot of Kuala Lumpur. Below, Chen explains her background and the trends she’s currently watching...Просмотреть
JWT New York and RSA Continue 'It'll Find You' Campaign
Matthew McConaughey is back at the helm of Wild Turkey Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon...Просмотреть
Anatomy of an Agency: If Advertising was a Body, Which Part is Which?
JWT ask, "who really delivers the blood, sweat, tears (& renal functions) of an adverting business?"...Просмотреть
The Marcus Graham Project Honors JWT with the Change Agency Award
The Marcus Graham Project has honored our network with the organization's fourth annual Change Agency Award. This award is designed to recognize a corporation that has contributed significant time, talent and resources in helping the next generation of diverse talent in the fields of advertising,...Просмотреть
JWT Cairo's 'This is Egypt' Film for ETA Wins Best Tourism Promo Video in the Middle East
At the World Tourism Organization's General Assembly on Friday, the 'This is Egypt' tourism promotion video was announced as the winner of the best tourism promotional video in the Middle East, Shorouk News reports...Просмотреть
iStrategyLabs Breaks Down the 9 Biggest Takeaways from Apple’s Latest Keynote
Apple is a tastemaker, a pioneering force of cool, and it’s no coincidence that the tech giant has earned a spot as the most valuable brand in the world...Просмотреть
Il grano di Barilla nello spot con Favino, on air e online
Una splendida cascina in mezzo ai campi di grano. È questo il set dell’ultimo spot della saga Barilla con Pierfrancesco Favino diretto da Gabriele Salvatores...Просмотреть