Together we thrive HSBC
Formerly known as “The World’s Global Bank,” HSBC UK’s new brand promise from J. Walter Thompson London, “Together We Thrive,” celebrates the bank’s view that people, communities and businesses can all thrive when they’re connected to something bigger.
The campaign launched with a 60-second film titled “Global Citizen,” which stars the travel man himself, Richard Ayoade. Ayoade highlights the cosmopolitan aspects of everyday life in the UK – from enjoying piping hot Costa Rican coffees, to struggling with Swedish flat-pack furniture. If you take a closer look, you’ll see that the ad includes visual references to countries from around the world – a homage to how the bank has been connecting the world through trade for 152 years.
The campaign also includes a 10-second TV spot, as well as print, outdoor, social and digital executions. The executions further promote HSBC UK’s desire to help people prosper by highlighting its partnerships with The Prince’s Trust (helping young people into education and business); its £10bn Small Business Fund to help SMEs; and its sponsorship of British Cycling (with the aim of getting 2 million extra people cycling).