The VANPEN Caroreña
Through the Social Networks was wanted to give a turn to the image of Caroreña. For this reason, a new philosophy was created: the VANPEN.
VANPEN are people willing to do something, like going to meetings, having fun with friends and enjoying a different time, where a Caroreña can be present. Basically, it's a person who never says "no" to an opportunity to get out.
The Campaign objective in Social Media is to connect with our target, in this case the young people of Venezuela. This was achieved through the use of insights, which generated a successful interaction in the different social platforms of the brand.