Lifesaving Captcha Jordan Red Crescent
How do you arm people with crucial first-aid tips, in today’s world of totally skippable content?
Leveraging the un-skippable online tool Captcha – where you need to retype what’s in front of you in order to continue – with Jordan Red Crescent, we created the Life Saving Captcha.
By designing captchas with vital, three-word first aid tips, and embedding this important information into daily online experiences, we replaced gibberish with life-saving value.
The solution is open to everyone. The Life Saving Captcha code can be downloaded from the special microsite here: http://lifesavingcaptcha.com
2017 Dubai Lynx
Interactive / Bronze