Hang Gliding CHITOS S.A. Zagori Natural Mineral Water

Обзор

HUMAN CHALLENGE
At the height of the economic crisis in Greece there was a pervasive and collective sense of disillusionment. Within a short period the country had gone from being one of the most optimistic to one of the most pessimistic.  People needed a renewed sense of optimism and inspiration, despite the political and economic reality.

PIONEERING SOLUTION
To break the negative spiral, JWT Athens and Zagori water, one of Greece’s leading local water brands created the “feel good, do good movement” a bold and ambitious campaign to re-inspire Greeks with a sense of optimism, positivity and wonder while also doing good. 

Based on Zagori’s positioning of “good inside, good outside”,  A “feel good, do good platform” launched, a film featuring the true story of a paralyzed man taking his first ever flight in a hang glider with the help of Zagori and Elepap  -an organization that helps disabled people move forward in life. 

PEOPLE
People to be re-inspired,  be optimistic and feel passionate that they can contribute to social good.

CULTURE
Demonstrate how brands, even if they are relatively small CAN make a massive positive difference to our collective mind state and society

COMMERCE
Drive sales in a positively inspiring way by linking the product directly to tangible social actions, getting the consumer involved and even giving the consumer control over the decision thereby allowing him/her to actively feel part of contributing to social good.

Награды

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2015 Epica Awards

Film / Silver

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2015 Ermis Awards

Film / Silver

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2015 Ermis Awards

Special Audience Award «Hang Gliding» ZAGORI

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