Fastlane Z Energy
The Fastlane was coming to Z and we needed to quickly develop a visual identity and communication platform to support this new and exciting product. A dedicated lane with concierge-serviced fill ups and a digital payment. Just pull in, fuel up and go. No on-site payment required.
Being a world first, we understood and delivered on the need to create an identity that wasn’t only progressive but was also unassuming and easy-to-grasp. In time for launch, we had developed the entire on-site presence, customer collateral, OOH concepts and social content. We collaborated with Heyday who lead the development within Z App. In collaboration with JWT’s visual identity development, Heyday established a digital presence that communicated with the forecourt, was aligned with the physical identity and worked within the Z App’s existing framework.