Easyassistance Easy Taxi / Cruz Roja Colombiana
Easy Taxi and the Colombian Red Cross trained a group of taxi drivers in Bogotá in First Aid, to assist in emergency situations, until the first respondents arrive at the accident site.
Given the mobility problems and the shortage of ambulances to meet the emergencies that occurred daily in Bogota, Easy Taxi and the Colombian Red Cross trained a group of taxi drivers in First Aid. Drivers capable of assisting victims the first few minutes after an accident or an emergency, this being the key time to save a lives until first respondents arrive.
2018 Cannes Lions
Health & Wellness / Bronze Lion