Confident In My Own Skin MoleMap
Skin cancer is a pretty big deal in this part of the world. Kiwis are suffering from undiagnosed melanoma far too often. MoleMap is New Zealand’s best defence, providing a comprehensive map of existing moles, and expert dermatologist consultation for any potential melanoma.
JWT created a new positioning and creative platform for MoleMap, changing their communications from a fear-based focus on the unknown, to a positive emotional promise that comes from knowing you’re in good skin health.