2019 Resolution: Time to get in touch for real

Обзор

THE HUMAN NETWORK - Nothing really beats the feeling of receiving a package from a loved one. However, there is no question that digital and social media platforms have enabled our world’s connections to transcend place and time. That, while for the most part, increased interconnectedness is owed to these platforms, our lack of authentic connections is as well. And it’s become a hot topic of debate; is social media sabotaging the human touch? The short answer; yes. In a world where swiping right is synonymous with asking someone out, and birthday celebrations are reduced to a “story” on your page, it’s time for people to reassess their interactions. DHL Express wanted to remind people that no matter how much you can interact with others on social networks, nothing can compare to the impact of real human connections; by disconnecting from the virtual and connecting them via “The Human Network”.

Награды

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2019 Dubai Lynx

PR - Integrated Campaign / Gold

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2019 Dubai Lynx

PR - Celebrity Endorsement / Silver

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2019 Dubai Lynx

Entertainment - Brand Integration / Silver

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